Client MoJoe Brewing Co.
Services Videography, Photography, Website Development, Email Marketing, Digital Advertising
MoJoe Brewing Co.
MoJoe Brewing Co. provides a patented travel mug-sized portable brewer that can brew coffee conveniently using proprietary coffee capsules (like “K-cups”) or one’s own coffee. This helps busy coffee drinkers brew and enjoy coffee on-the-go, saving time and increasing productivity.
The company's goal was to introduce the product to early adopters via crowdfunding and e-commerce. To reach their goal, Momentum segmented their market into 10+ buyer personas and used an integrated marketing funnel, using digital ads and email marketing, to draw in potential customers and methodically lead them down the customer path until a pre-order was made online. We developed photography, multiple videos, the company website, and digital advertising campaigns to help MoJoe pre-sell units 1,500+ units ahead of their launch.