Client Over the Top Ladder
Services Videography, Website Development, Email Marketing
Over The Top Ladder
Over The Top Ladder developed a graduated, bow-shaped ladder with cushioned padding and adjustable footing to help truck owners safely accessing the top of vehicles or administering home repairs without damaging their vehicle or home.
The company seeks to introduce the product to the market to generate pre-sales for manufacturing and product launch. Market analysis pointed to an opportunity in the truck/RV market, with customers most likely to be 45+ homeowners with safety, security, and self-fulfillment as top motivators. We then developed a video, website, and foundational digital marketing strategy to put the company in a position to launch and grow.