Client Breaksafe Glass
Services Branding, Videography, Photography, Email Marketing
Breaksafe Glass is developed the BREAKSAFE™ Reusable Glass Bottle, a new glass bottle design that has a translucent plastic coating that resists breakage, and contains dangerous glass shards in the event that it is broken.
The goal of the marketing campaign was to introduce the crowdfunding campaign and new glass bottle offering to subscribers. The email marketing strategy for Breaksafe Glass was designed to gradually ramp up interest and deliver messaging based on the subscribers level of engagement with the emails. To introduce the product to potential customers/subscribers, the email campaigns delivered a series of teaser videos to the subscriber that discussed the new product offering, why Breaksafe Glass is conducting a crowdfunding campaign on Kickstarter, and more information about the company and its product.